Want to Market your Cannabis Dispensary Through Instagram Stories: Here is What You Need to Do
The availability of the internet today has made running businesses a bit easier than before. However, competition has become stiffer, and businesses have to invest in marketing to reach as many consumers as possible. If you are running a cannabis dispensary business, you need to know that Instagram is an integral element that can help in boosting customer engagement and generating leads. Instagram is a crucial marketing platform for marijuana dispensaries ad with the rapid expansion of the industry, you need to know how such channels can boost your business. You can increase customer engagement with your business in various ways through Instagram. Here is how.
- Use your Dispensary to Tell Stories
You want people to know more about your dispensary. So, you will need content that talks about your brand, cannabis products you have, accessories, and your location. A good dispensary is able to create engaging content that entertains the customers. It will need a bit of creativity ad time to create the content. However, in the end, it will be worth the effort.
- Provide Empowering Content for Download
The type of content you post on your stories can greatly determine how you engage your prospects. Instagram users today want to learn from the posts. Therefore, if you want to educate your clients, make sure the content you post is quality and educational. The more you inform people about cannabis and dispensaries, the higher the chances of converting them into customers.
- Mention your Customers and Friends
If you have a dispensary in Commerce City where people come for different products or just interaction, make sure you mention them in your stories. Reach out to influencers, brands, and followers to boost your engagement. Use the mention sticker to shout out to important people in your business. This is a good way of spreading your content. You can also ask people to share your posts to their posts.
- Post Sharable Stories
Every time you share posts on your stories, ensure they are sharable. You may be sharing the best content and using all the hashtags on your stories but still not get the engagement you want. You can use the content to drive traffic to your feed or profile. There are different features on Instagram that can help you achieve this. Once you post your content, make sure you click the share button. Here, you can add a copy of your content, and once you engage the customers, you will always find more coming to check your profile.
- Use Stickers
There are a lot of features on Instagram that are helping marijuana marketing in a big way. Use the extras on the stories section to create interactive stories. You will find different types of Instagram stickers that you may use to interact with followers and customers.
These are different ways you can use Instagram stories to engage your customers. Make sure you post educational content that people can use to know more about cannabis, dispensaries, and the industry at large. You can also work with marketing professionals to create and manage your marketing strategies.